Odefille, a new Ghanaian fashion brand, has officially launched on September 23, 2023, at the W.E.B. Dubois Center in Accra with the aim of providing stylish fashion options for C-suite women. 

The new brand   launched under the umbrella of the H&M Fashion Show (Heels and Muscles), which is a platform for beginning and advanced designers and which takes care of most things like catwalk, models, photographers, among others.

CEO and Founder for Odefille, Nadia Asantewaa Nkandobi, speaking on the inspiration and vision behind the brand said: “The C-suite woman needs to be dressed such that she can be present in the boardroom next to her CEO, or be CEO, or at cocktail receptions or restaurants, or pick or drop guests to and from airports or hotels. She needs to be stylish and attractive without giving the wrong impression.”

Acknowledging the challenges that many women in executive positions encounter when selecting appropriate attire for various occasions throughout their day, Ms. Nkandobi established Odefille to specifically cater to this gap.

Ms. Nkandobi, who has an extensive background in fashion, including modeling and working in the industry internationally, noticed the lack of exciting options in traditional C-suite wear. Drawing from her experience and expertise, she decided to create a modern clothing and accessories line specifically tailored to the needs of C-suite women

“I noticed that many of my contacts who are working in the C-suite environment are struggling to find the right thing to wear, suitable for all occasions throughout their day, sometimes with unexpected things happening like an unannounced dinner or travelling.

I have been involved in fashion since I was 6, my mum then had her own Batik line under the name ‘Faustina’s Fashion’ and I’ve worked in the Woodin and M.A.C. stores. I have also worked and travelled internationally with top executives, and through all that I have developed a good eye for what goes and what does not in that environment.

I have also modelled for more than 10 years. I graduated from Exopa Modelling Agency and I regularly modeled for Bob Pixel, and I am still modelling for designers who are launching new collections, both in the studio and on the catwalk. I featured in Paris Match Magazine. Therefore, I am not a novice. At the same time, I noticed that the present traditional C- suite wear is rather boring and needs a lift. Personally, I would feel neglected if I was to wear that sort of thing, I can look better than that,” she said.

The Odefille brand

The Odefille brand focuses on top-quality materials and craftsmanship to ensure each garment meets Nkandobi’s exacting standards. In addition to her own designs, the Odefille brand collaborates with top designers from Senegal and Mali, as well as sourcing unique and captivating pieces that align with the brand’s vision.

“In addition to my own designs, I collaborate with some top designers from Senegal and Mali, and I constantly scout for unique and captivating pieces that align with my brand’s vision. I am not planning for everything I offer to be purely my own, there is nothing wrong with outsourcing,” she said. 

Ms Nkandobi is dedicated to empowering C-suite women to feel confident, empowered, and effortlessly fashionable in every aspect of their lives. I invite everybody to join me on this exciting journey as I redefine executive fashion with my top-quality standards.

Lagos Fashion Week is back with a bang! This year’s edition is gearing up to be the biggest and most exhilarating yet. Mark your calendars and get ready to dive into the fashion extravaganza, starting from Wednesday, October 25th and stretching all the way to Sunday, October 29th. With the theme “Standing The Test of Time,” the excitement is building, and we can’t wait to witness it all unfold.

As you prepare to attend Lagos Fashion Week, it’s important to remember that this event isn’t just a one-day affair. It’s a week-long marathon of style, creativity, and inspiration. Dressing up for such an event requires careful planning to ensure you look your best while comfortably navigating your busy schedule.

The key to a successful LFW wardrobe is to strike a balance between style, adaptability, and statement pieces. This approach will allow you to effortlessly transition from one event to another and keep up with the demanding pace of the fashion world.

Our fashion-savvy editors have curated a selection of wardrobe ideas to serve as your ultimate style guide for Lagos Fashion Week. Whether you’re a seasoned fashionista or a newcomer to the scene, these outfit inspirations will help you make a lasting impression and enjoy every moment of this incredible event. So, get ready to slay the fashion game as Lagos Fashion Week unfolds!

Incorporating playful pattern designs is a fantastic way to display your unique and fun personal style. Whether mixing and matching or going for a single playful pattern, you’re sure to catch everyone’s eye.

Statement Accessories

Earrings, rings, bags, and hair accessories are all key components of Lagos street style. For this season’s fashion week, go for big and attention-grabbing accessories, especially oversized ones.

Denim on Denim

You can’t go wrong with the famous Canadian tuxedo. From layered head-to-toe denim jackets, skirts, and pants to more simplistic belted dresses, choose denim pieces that are both stylish and unique.

Unstuffy Suits

Oversized, unstuffy suits have been a street style must-have at Fashion Week for several seasons. They come in various styles, from loose, relaxed fits in neutral colours to bold, tailored plaids.

Explore a Spectrum of Colours with Your Outfit

Why stick to just one colour when you can embrace a vibrant spectrum? Creating an ensemble with various hues is not only visually appealing but also a choice that resonates with maximalist fashion enthusiasts.

Choose a Monochromatic Look

When in uncertainty, opt for an all-white, all-black, or entirely brown outfit. It’s simple and eternally stylish!

Combine Comfort and Versatility

Rather than platform shoes this season, go for a pair of ultra-stylish sneakers or mules. Your feet will thank you.

It’s been quite some time since we’ve seen Tomike Adeoye on the red carpet. The starlet attended the 2023 Africa Magic Viewers Choice Awards and it was definitely worth the wait.

From the bubblegum pink hue, to the delicate embellishment this is definitely one of the stand out looks so far. She kept her beauty look simple with neutral hues and a sculptural updo.

Her look was styled with ravishing earrings and matching rings from Karlha Jewels.

Credits

Dress @veekeejames_official @veekee_james

Styling @dahmola

Make up @tmtbylayinka

Hair @malliaworld

Frontal installation @adefunkeee

Accessories @karlhajewels

Photography @adedamola_op

Location @themelroseloft